BUILD INTERNATIONAL BUSINESS NETWORKS Learn how to build international business networks. This course gives students the managerial skills necessary for setting up, maintaining and reviewing participation in international business networks in order to benefit a business and its clients in a culturally appropriate way.
MANAGE BUDGETS AND FINANCIAL PLANS Learn how to plan and implement financial management approaches, monitor and control finances, review and evaluate financial management processes according to the financial objectives of the work team and the organisation, and support team members involved in financial operations.
PROFILE INTERNATIONAL MARKETS Learn how to select and confirm successful international markets by identifying the target market, profiling the target market and developing a positioning strategy.
ANALYSE CONSUMER BEHAVIOUR FOR SPECIFIC INTERNATIONAL MARKETS Learn how to analyse consumer behaviour for specific international markets. This will involve identifying the target market, assessing the current level of consumer interest, and developing and documenting recommended marketing strategies.
FORECAST INTERNATIONAL MARKET AND BUSINESS NEEDS Gain skills for documenting how a business can meet the current and emerging needs of a target market. This course will involve forecasting trends, collecting and evaluating market intelligence, as well as reviewing business performance and capabilities.
PROMOTE PRODUCTS AND SERVICES TO INTERNATIONAL MARKETS Learn how to promote products and/or services to specified international markets. Discover how to plan, coordinate, review and report on promotional activities.
ANALYSE DATA FROM INTERNATIONAL MARKETS Learn how to analyse data from international markets, interpret international trends and market developments, interpret competitor market performance and report on market data.
IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES Learn how to identify, evaluate and take advantage of marketing opportunities by analysing market data, distinguishing the characteristics of different markets and assessing the viability of making changes to operations.
